Promote
Your Page
You’ve Created Your Brand Page – Now
What?
It’s time for people to see your Page! In other (fancy
marketing) words, that’s drive traffic and increase engagement on your Page.
Remember, people want to connect with you sometimes
they just need a gentle reminder. We’ll show you how……
1. Use the network you already have
Chances are, if someone has already joined your mailing
list, they’d love to connect with you on Facebook, too.
So send an email to your mailing list inviting them to
Like your business on Facebook. It’s easy to do with Constant Contact Social media templates.
25% of social media users connect with companies. Of
that group of users, 80% make connections on Facebook according to a 2011
Edison Research and Arbitron Research report.
2. Let customers find you
Add a Facebook Page Badge to Your Website or Blog.
For an official Facebook Badge, login to your Facebook
Account and head to: http://www.facebook.com/badges/page.php
3. Suggest the Page to friends
Your friends and family want you to be successful, and
they can help by becoming fans!
Recommend your Brand Page to your personal network and watch your
fanbase grow.
(You’ll need a personal Facebook profile to do this
-see Setting Up Your Profile to find out how)
4. Take your Page social
This is what makes the difference between “social
media” and “social media marketing” — it’s about being found, and being relevant.
And it’s so easy.
Share the link to your Facebook Page on other Social
Networks. We recommend sending the link out on Twitter, and adding a link in
all the descriptions for your YouTube Videos or Flickr Photos to start.
5. Don't forget to take it offline
Promote your Page on all your print marketing including
business cards, menus, flyers, signs, t-shirts anywhere it can be visible.
The more fans you have, the more your posts, pictures,
and videos can reach the people you want to reach.
6. Tell anyone who will listen
Promote your Page the next time you speak at a
workshop, seminar or conference. Even include an image and link to your
Facebook Page in your slide deck.



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